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In case you didn’t know, the home based business opportunities segment is absolutely on fire right now! Given the fact that the United States economy has taken its worst down-turn in a generation, an ever increasing amount of people of all ages are turning to the home based business industry to “BEAT” these financially hard times.While there are many different types of home based opportunities out there, some are most definitely be better than others.For most people, when they begin to think about starting their own home based business or what type of business to start, their thoughts seem to point them in two basic directions.1. What type of home business am I best suited for or would I enjoy doing ; and/or
2. What type of home business can I make the most money with?So, with these two basic thoughts in mind, what kind of home based business should you start?
Well, let’s get a little more specific. Are you more interested in starting a home based business that is in line with your current area of expertise and involves something that you currently enjoy or love doing? Or are you willing to learn whatever it takes to become successful in an industry that you are unfamiliar with, don’t know if you would “love” or not (notice the use of the word love), but provides you with more upside or potential to make the large profits you desire?As an example, let’s say you decide to start a home business selling, installing and supporting a third-party accounting software program (I don’t expect you to develop the software yourself) because you are a part-time book keeper and you feel “comfortable” doing so because you have a certain amount of expertise in the field. But all of the sudden you think to yourself “the economy stinks right now and I’m not sure when it will turn around, businesses that would need my services are laying off employees left and right, and their budgets are becoming more and more restrained. Would they really buy my product and my service?”Remember, the real reason you wanted to start your own home based business in the first place was so that you could “make some money” right! What are the chances of your new venture becoming successful given the state of the economy and your limited knowledge of starting your own business? Chances are, you may be thinking of starting a business that could be doomed to fail before it even gets off the ground.Now, let’s say you decide to start your own home based business but you’re not quite sure what type of business to start. You know that you could find some opportunities somewhere that suit your skills, but you’re also open to learning new skills to develop a successful company of your own.After you do a little research (like you are doing right now), you find out that the health and wellness industry is the fastest growing segment in the world today. But wait a minute, you’re not a nurse or physical therapist, you’re a diesel mechanic or a checker at the local grocery store. How are you going to start a home business that is associated with the booming health and wellness industry when you know absolutely nothing about the subject? Let me tell you something, twenty years of business experience has taught me that a good idea, in a booming industry is better than a great idea in a declining or average industry; experience or no experience! And there are certainly opportunities and industries out there that will allow you to get involved in great, booming markets and still allow you to grow and develop along with your business.So what is my advice? Well, as you might have guessed, you should really consider what type of business will give you the highest chance of becoming a successful entrepreneur. Take your shot, commit yourself to some personal development and over time, learn the skills you need to acquire to become successful in the business that provides you the greatest opportunity to create wealth and one that you could “learn to love”, in this example, the health and wellness industry.Now I’m not saying that whatever your passion is at this moment wouldn’t be a good home based business opportunity to explore. And I’m not saying that the idea of starting a business in an industry that you love is a bad idea. I’m just saying that you may be better off going with something you could develop a passion for over time, AND make the kind of income you wanted to make by starting your own business in the first place. Then, you can spend your free time doing those things that you love!In closing, there are of course many other pieces to the puzzle to consider and discuss but…let’s leave that for another day.

The ability to generate you own home based business leads could be the difference between massive home business, or complete failure.Yet, more and more home business entrepreneurs get frustrated and quit for one simple reason…They fail to generate enough leads to turn a profit.The truth is, lead generation is a very simple process, if you know what your doing.Here are top tips on how to generate or increase leads for your home business;1. Get Help from ExpertsAlthough you can find free lead generation services, you are not likely to get the same result as using the services of those who offer paid home based business leads generation. The fastest and most reliable way to get more leads is by going through lead brokers or by advertising with solo ads.In a nut shell, you pay the list owner to send an email to their list for a per-determined fee.2. Home Based Business Leads Using ContentOne of the best ways (if not the number one) to generate followers online is through quality content creation. Along with daily prospecting (an excellent way to develop a foundation team), content creation on the background would work on the long run to help you generate more home based business leads.If you want to build substantial lead-base without buying them, your number one strategy is content creation. Come up with exciting as well as educative contents on each of your sites that people can follow.Making content creation a daily practice would reward you with quality leads that your home business needs. If you are not skillful at creating compelling contents, you can outsource the task to a pro freelance writer. It doesn’t cost much to get quality content creation services.Contents include (but is not limited to) article, blog posts and video.3. Lead Generation threw Social MediaSocial media has evolved to become one of the most effective ways of generating massive leads for both home based business and regular businesses.Thousands of people stay on social media platforms (especially Facebook) for several hours each day. Right now, social media is among the most effective sources of traffic.You are likely to be losing out on tons of sign ups if you are not yet leveraging social media for home based business leads generation. Activities that can attract the right kind of people to you on social media platforms include posting relevant images and status updates that appeal to potential prospects.If you follow these time tested tips, there is no reason you shouldn’t expect a steady flow of home based business leads.